# Markups

<figure><img src="https://2551945148-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2GhG5yrSbZqP4S8EzmhR%2Fuploads%2FxNgoS2BSNJxdII2lh5NW%2FDashboard.png?alt=media&#x26;token=84bdcbf9-b648-49af-9a4b-ebdf18298858" alt=""><figcaption><p>Marktup option on admin panel</p></figcaption></figure>

Markups are pivotal for tailoring pricing strategies to maximize profitability and competitiveness in the travel industry. Here’s a comprehensive guide to assist you in configuring markups effectively:

**Understanding Markups in PHPTRAVELS:**

Markups are essential tools for adjusting prices on the services offered through our software. They empower travel agencies to cover costs, generate revenue, and maintain competitiveness in the market.

**Two Main Markup Options:**

1. **Affiliate Markups:**
   * Suitable for integrating services from third-party providers like Kiwi Flights Module. While feasible, affiliate markups may have limitations compared to merchant GDS options.
2. **Merchant GDS Markups:**
   * Highly recommended and supported within PHPTRAVELS software. This option provides greater flexibility and control over pricing, particularly when interfacing with suppliers like Amadeus, Travelport, Duffel, and TBO APIs.

**Advantages of Merchant GDS Markups:**

* **Price Customization:** Enjoy autonomy in adjusting prices to align with your business strategy and market dynamics.
* **Payment Gateway Integration:** Seamlessly integrate your preferred payment gateway for direct fund transfers to your account, enhancing financial control and revenue management.

How to setup markups with PHPTRAVELS backend&#x20;

{% embed url="<https://youtu.be/kVJFxl9U-UQ>" %}

PHPTRAVELS has different levels and options for markups.&#x20;

**Markups by Users**&#x20;

{% hint style="info" %}
User markups are the most powerful markups they will be replacing all the markups&#x20;
{% endhint %}

* Option select user email ID&#x20;
* Specify module to setup markup for&#x20;
* Setup markup status as enabled or disabled&#x20;

**Markups by Modules**&#x20;

Markups by modules are having this powerful options&#x20;

* Markup by from and to specific dates
* Markup by locations&#x20;
* Markup by origin and destination for flights, cars or transfers modules
* Markup by B2B and B2C globally&#x20;
* Markup by module supplier name such as amadeus, travelport, duffel etc..&#x20;

**Further Assistance:**

For additional questions or assistance, please contact our dedicated support team. We're committed to providing prompt and effective support to all PHPTRAVELS users.